In order to support the recovery of the country’s tourism sector in the aftermath of the Easter Sunday attacks, Sri Lanka's tourism authorities plan to sponsor more international MICE events (meetings, incentives, conferences and exhibitions) to be held in Sri Lanka.
To rebuild the confidence on the country’s security among global travelers, Sri Lanka Tourism Promotion Bureau (SLTPB) would now consider sponsoring such international events that the entity wouldn’t usually sponsor, Sri Lanka Tourism chief, Kishu Gomes said.
He also assured that although some events would be held with a few delays, MICE events sponsored by SLTPB would go ahead as earlier planned. Amateur Golf Tournament, World Surf League qualifying series and West Asia Baseball Cup would be held in the country as scheduled, Gomes noted further.
The Convention on International Trade in Endangered Species of Wild Fauna and Flora’s (CITES) World Wildlife Conference, the largest MICE event, is now postponed to September which was originally scheduled to be held in Colombo this month. It is expected to draw over 3,000 media and foreign delegates to the country.
The event Matilda Musical, which was organized by Cinnamon Life together with Royal Shakespeare Company and GWB entertainment was postponed to next year which was due to be held in June.
Meanwhile, Gomes remarked that the SLTPB would explore the possibility of supporting the 71st International Congress of AIESEC, the world largest student-run organization to be held in Sri Lanka this year.
During the remainder of the year, the SLTPB will participate in 25 international exhibitions and travel fairs in addition to it.
“We took a conscious decision not to stop all the work that we have been doing, including taking part in international exhibitions and travel fairs,” Gomes added.
In order to promote tourism and to revive the country’s tourism brand, SLTPB is planning to hold 18 road shows in key tourism markets.
(Source- Daily Mirror)